14 DAYS AGO • 2 MIN READ

Cracker Barrel Has Fallen

profile

Seriously Unserious

Seriously Unserious is a weekly newsletter exploring the goofy ideas that live inside my head, bad business ideas, and a few videos for those who don't love reading that much. Delivered direct to your inbox every Sunday, this newsletter is designed to help you connect with your inner unserious before you clock into your work week.

The Unserious Club Shipped!

Thanks for all the support along the way! If you didn’t grab one there’s literally 2 left before they are out of print for forever.

Gentrifying Cracker Barrel

My boyfriend sent me this text message following the announcement of the removal of both the cracker and the barrel from the Cracker Barrel logo. And honestly? It made me think.

How many more of these iconic American staples will we lose to “Forced Face Lift(s) by the Liberal Agenda.”

Quite frankly, I’ve had it. Sure, from a marketing perspective, rebrands are occasionally timely and necessary to the health of a business. But what they did to Cracker Barrel is truly a “Castration of White Excellence.”

Cracker Barrel’s previous design scheme embodied every white home I’ve ever visited. It’s full of antiques and trinkets stacked high on shelves and hung higher on walls. It was a safe place that was a little bit ominous, just like my grandparent’s house.

But the “Sweetgreenification” of all of these spaces needs to stop. Everything doesn’t need to be the same homogenized experience.

Not every space needs to look like a millennial farmhouse wet dream. I’m like truly sick of the Joanna Gaines-ification of the modern world.

I’m so serious. Have you seen what they are doing to the inside of our nation’s Cracker Barrel’s? If I wanted to eat at a freaking First Watch, I would just go to First Watch?

What makes culture so unique and fun is that every experience is different and unique. I want to continue embracing that experience. The modernization of restaurants, cafes, and even fast food chains is literally erasing history. It makes my stomach churn.

Personally, I’ve been location scouting for a retro 60’s blue, pink, or green bathroom for an upcoming styled photo shoot. But why have all of these “remodeled midcentury modern retro retreats” on Airbnb redone their bathrooms to be nothing more than white tile and black marble? ARE THERE NO MORE ORIGINAL INTERIORS?!?

POLL: Which Cracker Barrel Do You Like Better?

Vote to see results!

Made with ❤️ by List Gadget


Shitty Business Ideas

Sharts,

Today I am presenting you with an established brand that already exists and needs your help to get into every playroom in America. Introducing the TinCan, the new-school landline for friends.

You may be wondering, why the hell do kids need a landline?

Their reasoning is that screen time + stranger danger on the internet has gone too far to melt and abuse little brains, and although I am not a child-rearing citizen, I have to agree.

We are witnessing the effects of societal loneliness impact people more and more every day, and socialization skills are important to develop at a young age.

I’ll be honest, I kind of want one so I can just call my friends at home and not really worry about texting. Fuck FaceTime, Fuck Social Media, Let’s bring back landlines and those stretchy cords that wrap all the way around the kitchen.


Stuff I posted On the Internet this week:

video preview

Looking to read a queer thriller? Here’s quick book recommendation from your favorite gay guy reader.

video preview

The three bags I reach for every week. These tote bags are some of my favorites, and they are so fun to swap out throughout the week.


An Unserious tiktok

Freely shipping to a store near you,
Clebbie Debbie

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

Seriously Unserious

Seriously Unserious is a weekly newsletter exploring the goofy ideas that live inside my head, bad business ideas, and a few videos for those who don't love reading that much. Delivered direct to your inbox every Sunday, this newsletter is designed to help you connect with your inner unserious before you clock into your work week.