Hey friends,

Thanks so much for sticking with me through last month’s clown adventure. If you have feedback, thoughts, or anything you want to share about the newer format of these emails, just reply. I read and respond to every response I get.

An Unserious Hypothesis

Whole milk is a polarizing subject these days. You either love it or hate it. There’s really not many people who fall in between.

It’s to the point where most people order their coffee with a milk alternative — and if it’s suspiciously creamy, they double check with the barista to make sure they weren’t served a glass of poison.

I get it, tummy aches suck, especially when preventable. But what got us to this point of cultural dairy-intolerance?

When I think about why I stopped getting milk in my coffee it wasn’t because my tummy hurt. Instead, it was because oat milk tasted better (+ it was lowkey trendy) and for some reason I was vindicated by the extra dollar up-charge.

Maybe it was just me, but I think I stopped drinking milk to be hip? Was it purely a superiority, coffee snob, god complex brought on by cultural criticisms of how freaky it is to drink cow’s milk?

Because when I think about it, milk is freaky and it will yuck my yum if i think about it too much. But also, ice cream and cheese dip is yum and they will never take that from me.

So over the next three weeks I will be exploring the history behind milk’s rise to fame. How exactly did I grow up in a culture so obsessed with milk?

I remember the freaky Got Milk? campaigns and all the weird milk mustaches that people wore with pride.

Should I do some social experiments? Wear a milk mustache for a day? Order whole milk lattes for 30 days straight?

Reader, I need your advice. How do I get to the bottom of this mystery with some added whimsy?

Please respond. I am curious.

Whole-ly Yours,
Clebbie Debbie